Heart+ and Liver+ Product Breakdown

Heart+ and Liver+ Product Breakdown

Heart+ and Liver+ are releasing on July 13th at 8pm EST! Two of the most important organs in your body are the heart and liver. Without them working properly, your performance and health will be...
Shoulder Day with Chris Bumstead and Hany Rambod

Shoulder Day with Chris Bumstead and Hany Rambod

Just before the 2023 Pittsburgh Pro, IFBB Pro Seth Feroce met up with 4x Mr. Olympia Classic Physique Chris Bumstead and 22x Mr. Olympia Coach Hany Rambod to train shoulders at the iconic Exercise Warehouse...
Axe & Sledge Apparel Spring Release Preview

Axe & Sledge Apparel Spring Release Preview

HWMF Podcast Ep. 146 | Ms. Fitness Olympia Missy Truscott

HWMF Podcast Ep. 146 | Ms. Fitness Olympia Missy Truscott

IFBB Pro, 2x Arnold Champion, 2x Ms. Fitness Olympia, Axe & Sledge Athlete, and owner of Team Apex, Missy Truscott, joined Seth Feroce for an episode of the HWMF Podcast. Not only is Missy an...
Squats With Seth On Sunday Tour | Denver

Squats With Seth On Sunday Tour | Denver

Seth Feroce is traveling across the United States throughout 2023 to connect with all of the hard-workout M'fers that have supported him over the years. The Squats with Seth on Sunday Tour kicked off in...
Seth Feroce's Bodyweight Functional & Fxckable Workout

Seth Feroce's Bodyweight Functional & Fxckable Workout

On the days that Seth Feroce doesn't feel like moving heavy weight, he still likes to push himself. That's where the functional and fxckable workouts come into play! For this workout, Seth does a high-volume...
Electrolytes+ Product Breakdown

Electrolytes+ Product Breakdown

Electrolytes+ is now available in stick packs! Every box contains 24 sticks so you can stay hydrated anywhere life takes you... Hydration is crucial for optimal performance and health. In fact, studies show that performance...
Pull Day | Seth Feroce Whiteboard Workout

Pull Day | Seth Feroce Whiteboard Workout

When Seth Feroce was competing in bodybuilding, he always ran a bro split, which means you train one body part per day. But last summer Seth tried out a push, pull, legs split along with...
Arm Day on Low Carbs | Seth Feroce

Arm Day on Low Carbs | Seth Feroce

In this video, Seth Feroce takes you through his arm workout while he's eating a low carb diet. Seth is testing out a carb cycling diet as he shreds down for the spring/summer. For the...