PRIVACY POLICY

Axe & Sledge Supplements (“Axe & Sledge,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy describes how we collect, use, disclose, retain, and otherwise process personal information when you visit or use axeandsledge.com (the “Site”), use our mobile application, purchase our products, communicate with us, participate in promotions, ambassador or community programs, receive marketing communications, or otherwise interact with Axe & Sledge (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information.

Contact and Identifying Information

This may include your name, billing address, shipping address, email address, telephone number, account information, and other identifiers you provide to us.

Order and Transaction Information

When you make a purchase, we may collect information about your order, products purchased, transaction history, shipping and delivery information, returns, exchanges, refunds, discounts, and other information related to your transaction.

Payment Information

Payment information may include payment-card and billing information necessary to process your purchase.

Payment transactions may be processed by Shopify and/or other payment processors. Axe & Sledge does not necessarily receive or retain complete payment-card numbers.

Account Information

If you create an account, we may collect your login information, purchase history, saved preferences, and other information associated with your account.

Device, Internet, and Usage Information

When you use our Site, mobile application, or Services, we and our service providers may automatically collect information such as:

IP address;
browser type;
device type;
operating system;
device identifiers;
referring and exit pages;
pages or products viewed;
searches performed;
interactions with our Site, application, advertisements, or communications;
approximate location derived from an IP address;
dates and times of visits; and
other information regarding how you interact with our Services.

Marketing and Advertising Information

We may collect information regarding your interactions with our advertisements, emails, text messages, direct mail, promotions, and marketing campaigns.

This may include information collected through cookies, pixels, tags, APIs, software development kits (“SDKs”), and similar technologies.

Communications and Customer Service Information

If you contact us, we may collect your communications with our customer service team, including emails, messages, chat communications, product questions, complaints, return requests, and other information you voluntarily provide.

Reviews, Promotions, and User-Generated Content

If you submit a product review, participate in a promotion, sweepstakes, contest, survey, ambassador or affiliate program, or otherwise provide content to us, we may collect the information you submit in connection with that activity.

Ambassador, Affiliate, and Community Information

If you participate in an ambassador, affiliate, athlete, referral, promotional, or community program, we may collect information such as your contact information, social media information, referral information, promotional activity, performance information, communications, and, where applicable, payment or tax-related information.

Mobile Application Information

If you use an Axe & Sledge mobile application, we may collect device and application usage information and other information necessary to provide application functionality, subject to your device permissions and settings.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information:

directly from you;
automatically when you use our Services;
from Shopify and other e-commerce providers;
from payment processors;
from shipping and fulfillment providers;
from analytics providers;
from advertising and social media platforms;
from email, SMS, and direct-mail marketing providers;
from customer service providers;
from returns and order-management providers;
from ambassador and affiliate platforms;
from social media and community platforms;
from business and promotional partners; and
from other sources permitted by applicable law.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

process and fulfill purchases;
process payments;
provide shipping and delivery services;
process returns, exchanges, and refunds;
provide shipment and order tracking;
create and manage customer accounts;
provide customer service;
communicate about orders and transactions;
operate, maintain, secure, and improve our Site, mobile application, and Services;
personalize your shopping experience;
understand customer behavior and product interests;
conduct analytics and measure Site performance;
send marketing emails where permitted;
send marketing text messages where you have provided the required consent;
send direct-mail marketing where permitted;
advertise and market Axe & Sledge products;
personalize and measure advertising;
create or measure advertising audiences;
administer ambassador, affiliate, referral, athlete, and community programs;
administer promotions, contests, surveys, and other programs;
detect, investigate, and prevent fraud, abuse, security incidents, and other unauthorized activity;
maintain appropriate business and transaction records;
enforce our agreements and policies;
comply with legal, regulatory, tax, accounting, and reporting requirements; and
establish, exercise, or defend legal claims.

We may also use information for other purposes disclosed to you at the time it is collected or with your consent where required.

4. COOKIES, PIXELS, AND SIMILAR TECHNOLOGIES

We and our service providers and business partners may use cookies, pixels, tags, APIs, SDKs, local storage, and similar technologies in connection with the Services.

These technologies may include:

Strictly Necessary Technologies — Used for essential functionality such as shopping carts, checkout, authentication, fraud prevention, security, and account functionality.

Functional Technologies — Used to remember preferences and provide enhanced Site functionality.

Analytics and Performance Technologies — Used to understand Site traffic, customer interactions, performance, and how visitors use our Services.

Advertising and Targeting Technologies — Used to measure advertising effectiveness, understand customer interests, create or measure audiences, deliver relevant advertising, and conduct targeted or cross-context behavioral advertising where permitted by law.

Where required by applicable law, non-essential technologies are subject to applicable consent or opt-out choices.

You can manage applicable privacy choices through the cookie and privacy controls available on our Site and through certain browser or device settings.

Disabling certain technologies may affect the functionality of the Services.

5. SERVICE PROVIDERS AND BUSINESS PARTNERS

We use third-party service providers, platforms, and business partners to operate our Services, communicate with customers, fulfill and track orders, administer programs, analyze performance, and market Axe & Sledge products.

Depending on the services provided, these companies may collect or receive information such as identifiers, contact information, commercial information, transaction information, device and browser information, internet or other electronic network activity, and information about your interactions with our Site, advertisements, and communications.

Our providers and platforms include, among others:

Shopify

Our online store is powered by Shopify. Shopify processes personal information to provide e-commerce, checkout, payment, security, fraud-prevention, analytics, personalization, and other functionality.

Shopify may process information as a service provider to Axe & Sledge and, for certain services and features, for its own purposes as described in Shopify's applicable privacy documentation.

TikTok

We use TikTok advertising, analytics, measurement, and related technologies to advertise Axe & Sledge products, understand interactions with our advertisements and Services, measure campaign performance, and create or measure advertising audiences.

Google

We use Google services for analytics, advertising, measurement, and other business purposes. These services may include technologies that help us understand Site usage, measure advertising effectiveness, analyze customer interactions, and deliver or measure advertising.

Klaviyo

We use Klaviyo to support email marketing, marketing automation, customer communications, segmentation, personalization, analytics, and related marketing activities.

Postscript

We use Postscript to support SMS/text-message marketing, customer communications, marketing automation, personalization, and related activities.

Postscript Privacy Policy: https://axeandsledge.com/pages/postscript-privacy-policy

Postscript Terms of Service: https://axeandsledge.com/pages/postscript-terms-of-service

PostPilot

We use PostPilot to support direct-mail marketing and related marketing activities. Customer information such as name, mailing address, purchase history, and other relevant marketing or transaction information may be used to facilitate direct-mail campaigns.

Redo

We use Redo in connection with returns, exchanges, post-purchase experiences, order management, and related customer services.

AfterShip

We use AfterShip in connection with shipment and order tracking, delivery information, post-purchase communications, and related order-management services.

BrandChamp

We use BrandChamp in connection with ambassador, affiliate, referral, promotional, and related programs. Information may be processed to administer participation, communicate with participants, track referrals or performance, prevent fraud or abuse, and provide applicable benefits or compensation.

Discord

We use Discord to support certain online communities and communications. Information you voluntarily provide or make available through Discord may be processed in connection with those communities and is also subject to Discord's own terms and privacy practices.

These companies may process personal information on our behalf or, in some circumstances, for their own purposes, subject to applicable law, their respective agreements, and their privacy policies.

6. ANALYTICS AND TARGETED ADVERTISING

We use analytics and advertising services, including services provided by Meta, TikTok, Google, Shopify, and other providers, to understand how customers use our Services and to advertise Axe & Sledge products.

These technologies may collect information regarding your activities over time and across websites, applications, devices, or services.

Depending on applicable law, certain disclosures of personal information to advertising or analytics partners may be considered a “sale,” “sharing,” or processing for “targeted advertising,” even if Axe & Sledge does not receive money in exchange for the information.

Where required by applicable law, you may opt out of these activities through the Your Privacy Choices link available on our Site.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to the following categories of recipients:

Service Providers and Contractors

We may disclose information to companies that provide services on our behalf, including providers of:

e-commerce and website hosting;
payment processing;
fulfillment and shipping;
shipment tracking;
returns and exchanges;
customer support;
email and SMS communications;
direct-mail marketing;
analytics;
advertising;
information technology;
cybersecurity;
fraud prevention;
ambassador and affiliate management;
community management;
cloud storage; and
professional services.

Advertising and Marketing Partners

Subject to applicable law and your privacy choices, we may disclose identifiers, device information, internet or electronic network activity, commercial information, and related information to advertising and marketing partners for advertising, measurement, analytics, audience creation, or targeted advertising.

Business and Promotional Partners

We may disclose information to partners in connection with promotions, collaborations, sponsorships, events, ambassador or affiliate programs, or other business activities where appropriate and permitted by law.

Legal and Compliance Disclosures

We may disclose personal information when reasonably necessary to comply with applicable laws, regulations, subpoenas, court orders, governmental requests, or other legal processes.

We may also disclose information where reasonably necessary to protect the rights, property, safety, or security of Axe & Sledge, our customers, or others; investigate fraud or security incidents; or enforce our agreements and policies.

Business Transactions

Personal information may be transferred or disclosed as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar corporate transaction.

8. EMAIL MARKETING

If you subscribe to marketing emails, we and providers such as Klaviyo may use your email address and related information to send information regarding Axe & Sledge products, promotions, product launches, events, and other marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the applicable email.

You may continue to receive transactional or service-related communications after opting out of marketing communications.

9. SMS/TEXT MESSAGE PRIVACY

If you voluntarily enroll in our SMS/text messaging program, we and our SMS service providers, including Postscript, may collect and process information such as your telephone number, consent records, message interactions, purchasing activity, and related information.

We use this information to administer our SMS program, communicate with you, personalize communications, provide customer support, and measure program performance.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages by replying STOP to an applicable message. You may reply HELP for assistance.

Your participation in our SMS program is also governed by our separate Mobile Terms of Service.

10. DIRECT-MAIL MARKETING

We may use information such as your name, mailing address, purchase history, customer relationship, and marketing information to send catalogs, postcards, promotional offers, or other direct-mail communications, including through providers such as PostPilot.

You may request that we stop using your information for direct-mail marketing by contacting us using the information provided below.

11. AMBASSADOR, AFFILIATE, AND COMMUNITY PROGRAMS

If you participate in an Axe & Sledge ambassador, affiliate, referral, athlete, promotional, or community program, including programs administered through BrandChamp or Discord, we may collect additional information necessary to administer the program.

Depending on the program, this may include contact information, social-media information, referral information, promotional activity, performance information, communications, and, where applicable, payment or tax information.

We may use this information to administer the program, communicate with participants, measure performance, track referrals and promotions, provide benefits or compensation, prevent fraud or abuse, and manage our communities and business relationships.

12. YOUR PRIVACY RIGHTS

Depending on where you reside and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

confirm whether we process your personal information;
request access to personal information;
request information about the categories of personal information we collect;
request correction of inaccurate personal information;
request deletion of personal information, subject to applicable exceptions;
obtain a portable copy of certain personal information;
opt out of the sale of personal information;
opt out of sharing personal information for cross-context behavioral advertising;
opt out of processing for targeted advertising;
opt out of certain profiling or automated decision-making activities where applicable;
limit certain uses or disclosures of sensitive personal information where applicable;
withdraw consent where processing is based on consent;
appeal certain decisions regarding a privacy request where applicable; and
receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

The rights available to you vary depending on your jurisdiction and are subject to exceptions and limitations under applicable law.

13. U.S. STATE PRIVACY RIGHTS

Residents of states with applicable comprehensive consumer privacy laws may have additional rights concerning their personal information.

These rights may include rights provided under privacy laws in California and other U.S. states in which comprehensive consumer privacy legislation applies to Axe & Sledge and the applicable consumer.

California Residents

If the California Consumer Privacy Act, as amended (“CCPA”), applies to Axe & Sledge and you, California residents may have the right to:

know the categories and specific pieces of personal information we have collected;
know the categories of sources from which personal information is collected;
know the business or commercial purposes for collecting, using, selling, or sharing personal information;
know the categories of third parties to whom personal information is disclosed;
request deletion of personal information, subject to applicable exceptions;
request correction of inaccurate personal information;
opt out of the sale or sharing of personal information;
limit certain uses and disclosures of sensitive personal information where applicable; and
receive equal service and pricing without unlawful discrimination for exercising applicable rights.

For purposes of the CCPA, certain disclosures involving advertising cookies, pixels, and similar technologies may constitute “sharing” of personal information.

We do not knowingly sell personal information in exchange for money. However, certain advertising and analytics practices may constitute “selling,” “sharing,” or targeted advertising under applicable state privacy laws.

14. YOUR PRIVACY CHOICES

Depending on where you reside, you may have the right to opt out of certain processing or disclosures of personal information, including:

sale of personal information;
sharing of personal information for cross-context behavioral advertising; and
processing of personal information for targeted advertising.

Where applicable, you may exercise these choices through the Your Privacy Choices link available in the footer of our Site.

Your choices may affect how certain advertising, analytics, personalization, and related technologies operate.

15. GLOBAL PRIVACY CONTROL

Where required by applicable law and supported by our systems, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control (“GPC”).

When we receive an applicable GPC signal, we will treat the signal as a request to opt out of applicable sale, sharing, or targeted advertising for the browser or device from which the signal is received, as required by applicable law.

If you are logged into an account, we may be able to associate certain privacy choices with your account where supported by our systems.

16. EXERCISING YOUR PRIVACY RIGHTS

To exercise an applicable privacy right, you may use the privacy controls available on our Site or contact us at:

Email: info@axeandsledge.com

Mail:
Axe & Sledge Supplements
Attn: Privacy Compliance
365 Plum Industrial Court
Pittsburgh, PA 15239

We may need to verify your identity before completing certain requests. Information collected for verification will be used for purposes related to processing your request.

Where permitted by applicable law, an authorized agent may submit certain requests on your behalf. We may request information or documentation demonstrating the agent's authority to act for you.

If applicable law provides a right to appeal our decision regarding a privacy request, instructions for submitting an appeal will be provided with our response.

17. SENSITIVE PERSONAL INFORMATION

We do not seek to collect sensitive personal information beyond what is reasonably necessary to provide our Services, process transactions, protect accounts and transactions, administer applicable programs, comply with legal obligations, or otherwise operate our business.

Where applicable law provides additional rights concerning sensitive personal information, we will process applicable requests in accordance with those requirements.

18. DATA RETENTION

We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

The applicable retention period may depend on:

the nature and sensitivity of the information;
the purpose for which it was collected;
the duration of our relationship with you;
transaction, warranty, return, exchange, and customer-service requirements;
fraud-prevention and security needs;
marketing consent and preferences;
tax, accounting, regulatory, and legal requirements; and
applicable statutes of limitation and potential legal claims.

When personal information is no longer reasonably necessary, we may delete, de-identify, aggregate, or otherwise dispose of it in accordance with applicable law and our data-retention practices.

19. SECURITY

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and should notify us if you believe your account has been compromised.

20. CHILDREN'S PRIVACY

Our Services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 in circumstances governed by the Children's Online Privacy Protection Act without appropriate parental consent.

We also do not knowingly sell or share personal information of consumers under 16 in circumstances where applicable law requires affirmative authorization.

If you believe a child has provided personal information to us inappropriately, please contact us.

21. THIRD-PARTY WEBSITES, PLATFORMS, AND SERVICES

Our Services may contain links to or integrations with third-party websites, social networks, applications, communities, or services.

Third parties maintain their own privacy practices, policies, and terms. We are not responsible for the privacy or security practices of third parties when they process information independently of Axe & Sledge.

We encourage you to review the applicable privacy policies before providing personal information to third parties.

22. INTERNATIONAL USERS

Axe & Sledge is based in the United States.

If you access our Services from outside the United States, your information may be transferred to, stored in, or processed in the United States and other jurisdictions in which we or our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws where you reside.

Where required by applicable law, we take appropriate measures regarding international transfers and processing of personal information.

Additional rights and disclosures may apply depending on your jurisdiction.

23. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, Services, service providers, legal requirements, or other factors.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If required by applicable law, we will provide additional notice of material changes.

We encourage you to periodically review this Privacy Policy.

24. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or would like to exercise an applicable privacy right, please contact:

Axe & Sledge Supplements
Attn: Privacy Compliance
365 Plum Industrial Court
Pittsburgh, PA 15239