ICEE® Breakdown - Release 02.16.2021

ICEE® Breakdown - Release 02.16.2021

Axe & Sledge Partners With ICEE® 

We’re excited to announce thatAxe & Sledge has teamed up with ICEE®, the number one frozen beverage brand worldwide, to bring the hardest workers in the gym two nostalgic flavors that bring you back to the good old days. Because what’s better than an extra large ICEE® on a hot summer day? Two of your favorite Axe & Sledge Supplements that not only help you crush a training session, but also remind you of your childhood.

Fuel Your Training With The Coldest Drink in Town

On February 16th, 2021 Ignition Switch (our stimulant-based pre-workout) and The Grind (our essential amino acid/branched chain amino acid and hydration supplement) will both be available in:

  • ICEE® Blue Raspberry
  • ICEE® Cherry

  • For months, we’ve been working directly with The ICEE® Company to ensure that the flavors were spot on with the real thing. Beyond perfecting the flavors, we even made custom labels that resemble the iconic ICEE® logo, colors, and cups. If these supplements don’t leave you feeling like a child again, we’re not sure what will! Axe & Sledge is honored to get the exclusive opportunity to work with ICEE® and bring our loyal customers two licensed flavors that you can’t find anywhere else.

    Brief History on The ICEE® Company

    The ICEE® Company was founded in 1967 in Los Angeles, California with only five employees and 44 machines. Shortly after, ICEE® gained a tremendous amount of popularity. They quickly made their way across the United States and internationally, starting with Canada and Mexico. Throughout the years, their name changed from Western ICEE®, to ICEE-USA®, and finally to The ICEE® Company.[1]

    In 1987, J&J Snack Foods Corp. acquired ICEE-USA®, which is a leader and innovator in the snack food industry. J&J Snack Foods has remained ICEE’s parent company ever since. Fast forward to 2021, ICEE® products can be found worldwide, including Australia, China, Central America, South America, United Kingdom, the Middle East, and Western Europe. ICEE® is proud to be the number one frozen beverage company worldwide. There’s no doubt that ICEE will continue to be a part of creating stories “One Sip at a Time.”[1]

    Keep reading to learn more about The Grind and Ignition Switch to find out which product is right for you!

    The Grind Overview

    As most of you may know, The Grind is one of our best selling supplements for a number of reasons. It’s versatile, tasty, and promotes recovery and hydration. The Grind is our amino acid and hydration supplement. Unlike other amino acid supplements on the market, The Grind contains all nine essential amino acids (EAAs), which includes the three branched amino acids (BCAAs) that are vital for muscle growth and repair.

    In each serving of The Grind you’ll find:

    • 2.5 grams of EAAs
    • 5 grams of BCAAs

    In total, you’re getting 7.5 grams of amino acids in every scoop. Amino acids are the building blocks of protein. Currently, there are 20 different amino acids that have been identified, nine of which are considered to be essential because they cannot be produced by the body.

    Therefore, it’s important to consume enough amino acids through diet and supplementation to properly fuel your body. Needless to say, if you want to maximize your performance and physique, you should consider supplementing with The Grind.

    In addition to 7.5 grams of EAAs, The Grind contains several ingredients that further promote recovery, hydration, and performance.

    Here’s a brief overview of what we’ve added to the The Grind to make it a superior amino acid supplement:

    • 2.5 grams L-Glutamine
    • 1g Raw Coconut Water Concentrate
    • 1g Betaine Anhydrous
    • 1g L-Ornithine AKG

    Suggested Use

    Since The Grind doesn’t contain any stimulants, you can take it any time of day. For optimal results, we recommend mixing one scoop (16 grams) with 10 to 12 ounces of cold water and consuming it during and/or after training. You can even take The Grind on rest days to promote hydration and recovery.

    Ignition Switch Overview

    Ignition Switch is our stimulant based pre-workout that’s formulated for the hardest workers in the gym. Ignition Switch is one of the few pre-workouts on the market that uses four patented ingredients, including:

    • AgmaMax™
    • TeaCrine® 
    • Infinergy® Dicaffeine Malate
    • CarnoSyn® Beta Alanine

    With 150 milligrams of caffeine anhydrous, 50 milligrams of Infinergy® (dicaffeine malate), 20 milligrams of TeaCrine®, and four B vitamins, Ignition Switch will give you sustained energy levels that last long after your workout is finished.

    In addition to the energy blend, Ignition Switch contains choline bitartrate, huperzine A, and AgmaMax™ to enhance your focus and mind-to-muscle connection. Lastly, Ignition Switch uses L-citrulline, beet juice powder, and beta-alanine for improved performance, blood flow, and muscular pumps. So when the time comes that you need to flip the switch into workout mode, count on Ignition Switch to deliver!

    Suggested Use

    For optimal results, we recommend mixing one scoop (~5.25 grams) with 8 to 10 ounces of cold water and consuming 15 to 30 minutes prior to training. Keep in mind that Ignition Switch contains 150 milligrams of caffeine in addition to other stimulants, so avoid use 4 to 5 hours prior to sleep.

    Ignition Switch and The Grind will both be available in ICEE® Blue Raspberry and ICEE® Cherry on February 16th!The demand for these are greater than anticipated, so make sure to mark your calendars and order as soon as they go live!


    1. The ICEE® Company. Accessed Feb. 2021. “ICEE® - About Us.”