About Us

Who is Axe & Sledge?

Axe & Sledge Supplements formulates sports nutrition products for the hardest workers in the gym. This means that every supplement we create has a purpose and uses efficacious doses of ingredients scientifically proven to be effective and safe.

At Axe & Sledge Supplements, we believe that quality, transparency, and innovation are of the utmost importance, which is why you’ll find fully transparent labels and numerous patented ingredients in each product. Not to mention, our unique, yet delicious flavors are guaranteed to satisfy your sweet tooth and leave coming back for more.

Many of our customers come to us because of our phenomenal range of supplements, yet they stay for the long-run because Axe & Sledge is more than just a sports nutrition brand. We are committed to helping you reach your health and fitness goals, regardless of what they may be.

Whether you’re an aspiring bodybuilder, strongman, powerlifter, or just a hard-working M’fer that wants to look good naked, the entire Axe & Sledge community is here to support you. We can help answer questions, give training/diet tips, motivate you, and so much more.

When you buy an Axe & Sledge product, you’re not only taking a step towards achieving your health/fitness goals, you’re becoming a part of our community. We appreciate your support and will continue to bring you the best supplements on the market because that’s what a hard-working M’fer deserves.

Where it All Started...

Axe & Sledge Supplements was founded in 2018 by IFBB Pro Seth Feroce, Bobby Dautrich, and Mike Rhoten. Prior to starting Axe & Sledge, Seth and Bobby teamed up to create All American Roughneck, a limited release apparel company.

Whereas, Mike was operating another supplement company known as American Made Nutrition, and 412 Nutrition, a retail store focused on selling nutritional products and dietary supplements.

After Seth, Bob, and Mike decided to become business partners, they each became equal owners of the four brands, including Axe & Sledge Supplements, All-American Roughneck, American Made Nutrition, and 412 Nutrition.

Axe & Sledge Supplements launched in June of 2018 with just four products, including Demo Day, Ignition Switch, Double Time, and Hydraulic. Fast forward to 2021, Axe & Sledge Supplements has taken off and grown beyond our wildest imaginations.

We now offer more than 28 supplements, with several of those products being Informed-Sport Certified. On top of that, we’ve collaborated with popular brands outside of sports nutrition, such as ICEE® and Dippin’ Dots® to bring your industry exclusive flavors!

Not only are we in several major retailers across the United States, including Vitamin Shoppe, Natural Body Inc, Nutrition Faktory, Rock’s Discount, and more, but you can also find our products worldwide! Our mission is to continue expanding our supplement line in order to help as many people as possible reach their health & fitness goals.

Our Core Values

Values are extremely important to us, it’s what Axe & Sledge Supplements was built on. No matter what the future holds, the following values will continue to guide the way we operate our businesses.

Here are our core values:

  • Pride
  • Loyalty
  • Integrity
  • Hard Work
  • Community
  • Freedom

If you value the same things we do, then you’re in the right place!

Get Involved

The best way to support and get involved with the brand is by joining our affiliate program, The Demo Crew! By joining The Demo Crew you get a 10% discount code, the chance to earn commissions, exclusive content, gear & apparel, access to the private Facebook group, and more! 

Beyond The Demo Crew, here’s where you can connect with us to ask questions, get advice, and stay up to date with all things Axe & Sledge!

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