THE DEMOCREW IS A FAMILY THAT LIVES AND BREATHES THE CORE VALUES OF AXE & SLEDGE. LOYALTY. HARD WORK. HONESTY. PRIDE. WE DON'T TOLERATE NEGATIVITY, WE PROMOTE POSITIVITY. TO BECOME A MEMBER OF THE DEMOCREW, YOU CAN'T FAKE THESE MORALS OR VALUES. IF YOU'VE CONFORMED TO EVERY OTHER BRAND THAT IS WILLING TO SEND YOU FREE GOODS OR LET YOU PUT A TITLE IN YOUR SOCIAL MEDIA, THEN THE DEMOCREW IS NOT FOR YOU. IF YOU'RE NOT WILLING TO PUT IN THE WORK, THE DEMOCREW IS NOT FOR YOU. IF YOU EXPECT THINGS TO BE HANDED TO YOU, THE DEMOCREW IS NOT FOR YOU. IF YOU WANT TO MAKE A POSITIVE IMPACT IN THE LIVES OF OTHERS AND ARE WILLING TO WORK YOUR ASS OFF TO DO SO, THEN THE DEMOCREW IS FOR YOU.