Over the past year, we've worked diligently to reestablish a partnership with another Pittsburgh-based company. Fast forward to July and we are finally ready to release all the details encompassing this collaboration. We have new products, flavors, and designs…

We couldn’t be more proud of what our team has accomplished in a relatively short time.

Starting July 11th, 2024 you will see Axe & Sledge back on the shelves at every GNC nationwide. We will also be available on their website if you don’t have one locally.

With this new partnership comes several exclusive products and flavors you won’t be able to get anywhere else including:

• Whey More
• HWMF
• Melon Pop (Available in Hydraulic V2, Intake, and HWMF)

Let’s cover some of the specifics about the GNC exclusives!

HWMF: Not Just An Acronym, A Way of Life.

Hardworking MF’er,or HWMF for short, means everything to our brand. It’s not just an acronym, it’s a way of life. We’ve put it on shakers, t-shirts, headbands, patches, sticker sheets, hoodies, and hats… you name it. When you see someone repping ‘HWMF’ you know exactly what that person is about.

The meaning of HWMF expands beyond the walls of the gym so when we were trying to come up with a name for our next pre-workout, it was the perfect fit. HWMF is a high-stim pre-workout formulated to give hardworking MF’ers endless energy, maximum focus, increased power, juicy pumps, and a sense of euphoria.

It hits hard every single time and tastes amazing with flavors such as Blue Colada (Blueberry Pineapple Coconut), Melon Pop (Strawberry Watermelon), and Sour Citrus Punch (Sour Orange, Lemon, and Lime). The newest pre-workout features our eye-catching custom camo pattern in the background.

Here’s a look at some of its key ingredients and their primary benefit:

• Electrolytes (150mg Sodium & 200mg Potassium) - For enhanced hydration, pumps, and performance.
• 6,000mg L-Citrulline - For juicy pumps, increased blood flow, and improved nutrient and oxygen delivery.
• 2,500mg Betaine Anhydrous - For improved power, strength, hydration, and body composition.
• 2,000mg L-Taurine - For enhanced hydration and muscular endurance.
• 600mg Alpha-GPC (50%) - For laser focus and increased mind-muscle connection.
• 400mg from Caffeine Anhydrous & ZumXR® - For endless energy without the crash.
• 100mg CognatiQ® - For enhanced focus and cognitive function.
• 75mg Synephrine - For fatty acid oxidation and increased energy availability.
• 2mg Alpha-Yohimbine HCL & 1mg Yohimbine HCL - For elevated euphoria, fatty acid oxidation, and energy levels.

Every tub of HWMF features 20/40 serving options for those who want more or less caffeine. The amounts listed above are for a full 2 scoop serving but most users should start with 1 scoop to assess tolerance. HWMF can be stacked with Hydraulic V2, Demo Day, and/or Pumpies.

HWMF is the epitome of who we are and we couldn’t be more proud to launch it with the biggest retailer in the sports nutrition industry.

All flavors of HWMF will be exclusive to GNC so if you want to try it make sure to go online or shop at your local GNC!

Whey More: It’s Way Better!

The name says it all, Whey More is a protein blend that’s more flavorful, creamy, and decadent than any other protein in its category. Unlike Farm Fed which is 100% whey protein isolate, Whey More is a combination of whey protein concentrate (80%) and whey protein isolate (90%)

Every scoop contains 24 grams of protein, between 120-130 calories, 100 milligrams of DigeSEB® digestive enzymes, prebiotic fiber, and MCTs. Even more impressive is thatWhey More doesn’t contain any corn syrup solids, carrageenan, high fructose corn syrup, artificial colors, or acesulfame-K.

Whey More is available in two mouthwatering flavors:

Brownie Batter Delight

This is not your average chocolate-flavored whey protein. We all know there’s only one thing better than freshly baked brownies, licking the batter off the spoon before they even make it to the oven.

That’s exactly what we achieved with Whey More Brownie Batter Delight. Every sip has a bold sweet and smooth chocolate flavor upfront followed by the classic, rich, and indulgent brownie flavor on the backend. Not to mention, the texture is perfect!

Grizzly Honey Graham

Crispy graham crackers coated with a sweet honey drizzle might be one of the most addicting snacks on the market. Since we have an entire room dedicated to snacks at the office, we decided to turn one of our most beloved treats into a protein powder that satisfies our cravings.

Whey More Grizzly Honey Graham features a strong graham cracker flavor followed by the perfecttouch of honey sweetness. This flavor is the office favorite and now you know exactly why. We are in our snack era!

What makes Whey More stand out beyond its delicious flavors, creamy texture, and high-quality ingredients is its versatility!

Here are just some of the ways to enjoy Whey More:

• Make protein ice cream, pancakes, French toast, or pudding.
• Mix it in oatmeal, cream of rice, cream of wheat, or yogurt.
• Add it to smoothies or shakes.
• Mix it with milk, milk substitute, or water and add it to your cereal.

With Whey More, you should have no issues hitting your daily protein intake!

All flavors of Whey More will be exclusive to GNC so if you want to try it make sure to go online or shop at your local GNC!

Melon Pop: GNC’s Exclusive Flavor Series

We first launched Melon Pop, a refreshing combination of strawberry and watermelon, in 2023 for JST WRK Energy™. This flavor was so popular that we had to carry it over to our powder-based products!

Melon Pop will be available in HWMF, Intake, and Hydraulic V2. Since this flavor series is exclusive to GNC it will be the only place you can get it (excluding Melon Pop JST WRK Energy™). 

Wait… There’s More!

In addition to the exclusives listed above, here are some of the other products you can expect to see in GNC:

• Farm Fed -Vanilla Milkshake, Chocolate Milkshake, Cookies & Cream, Peanut Butter N’ Honey, Marshmallow Milk, and Never Ending Chocolate.
• Hydraulic V2 - Blackberry Lemonade, Fruit Kaboom, and Juicy Nectar.
• Intake - Fruit Kaboom and Island Breeze.
• Demo Day - Big Cherries, Unflavored, and Shark Bite.
• The Grind - Dragonfruit Yuzu, Fruit Kaboom, and Juicy Nectar.
• Home Made - Blueberry Muffin, Double Chocolate Brownie, and Peanut Butter Cookie.
• Manpower
• Pumpies
• Multi+

What About JST WRK Energy™?

We are excited to announce that GNC is also bringing in several flavors of JST WRK Energy™ including Cream Soda, ICEE® Blue Raspberry, Melon Pop, and the brand new Grape Soda. Fans have been asking us to do a grape flavor so we delivered!

Grape Soda JST WRK Energy™ has that classic grape soda flavor no calories sugar, or artificial coloring.Be sure to stop by your local GNC to pick up a can or a few cases as our Grape Soda is a GNC exclusive.

This Is Just The Beginning

We couldn’t be more excited about our renewed partnership with GNC, especially since their headquarters is right down the road. In addition to releasing several new products in collaboration with GNC we are also planning store events throughout the year including meet and greets, workouts, and store demos.

If you don’t want to miss out, follow us (@axeandsledge) and GNC (@gnclivewell) on IG to stay up-to-date with our plans, product releases, and news!