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Axe & Sledge Black Friday Preview 2023
THE MOTHERPUCKER SERIES IS BACK FOR A LIMITED TIME!
Two years ago we launched the motherpucker series for Black Friday, which featured three extremely sour flavors that ended up being a fan favorite. Ever since the orginial three Motherpucker flavors sold out, it's been one of the most highly requested flavor series to bring back.
Lucky for you, the Motherpucker series has returned with two new flavors, Sour Peach Rings and Sour Shark Bite! They are only here for a limited time so if you're a sour connoisseur, now's the time to stock up!
The Motherpucker sour series includes:
- The Grind Sour Peach Rings
- Hydraulic V2 Sour Peach Rings
- Hydraulic V2 Sour Shark Bite
Hydraulic V2: Enhanced Formula, Improved Flavor, Fresh New Look
In case you missed it, Hydraulic V2 is now available! Hydraulic V2 is a complete non-stim pre-workout that's been one of our flagship products since 2018. Seth Feroce is a huge fan of stimulant free pre-workouts in order to maximize blood flow, nutrient delivery, and muscle growth while training.
We took the OG Hydraulic and improved it in every aspect, including look, flavor, mixability, and most importantly the formula!
Some of the upgrades to the formula include:
- Added sodium for better pumps, performance and hydration
- Increased citrulline to 8 grams and beta-alanine to 3.2 grams
- Four new trademarked ingredients inclduing AstraGin®, VasoDrive-AP®, CitraPeak®, and CognatiQ®
In addition to the sour series, Hydraulic V2 is available in Deadlifts & Gummy Bears, Glacier, Unicorn Blood, and Shark Bite! If you haven't tried the new formula yet, now is the perfect time to do so. We're confident that you're going to love it!!
Celebrate the 20th Anniversary of ELF!
If you love the holidays like we do, then ELF Farm Fed is a must-have! We're beyond excited to have the opportunity to collaborate with Warner Bros. again to celebrate the 20th anniversary of ELF!
Some of you may feel old knowing that the movie ELF released 20 years ago, but we're here to tell you that age is just a number. In addition to Maple Syrup on Pancakes, White Chocolate Spice, and Peppermint Bark, we've added Iced Sugar Cookie to the mix. Since this collaboration is only here for a limited time, make sure to grab all four flavors before they sell out!
Brand New Limited Release Apparel!
NEW WORK/GYM HOODIE
This is a BRAND NEW Hoodie Fitment & Fabric debuting for Black Friday 2023. This NEW Work/Gym Hoodie style is a perfect cross between the Old Work Style Hoodie and the Stretch Hoodie. We had feedback on the original Work Hoodie that they were slightly restrictive, hard to get over your head, and a little tight in the shoulders/chest. WE FIXED THAT!
- 84.6% Cotton 15.4% Poly
- New fitment/Fabric
- Premium Quality
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH | SLEEVE LENGTH |
| SM | 18" | 29" | 30.5" |
| MD | 20" | 30" | 31.5" |
| LG | 22" | 31" | 32.5" |
| XL | 24" | 31" | 33.5" |
| 2XL | 26" | 32" | 34.5" |
| 3XL | 28" | 32" | 35.5" |
| 4XL | 30" | 33" | 36.5" |
Plush Fit Hoodie
Introducing the only hoodie you will ever need! The Plush Fit Hoodie. We sourced the most premium designer fabric for this project. The fitment and softness of the fabric is going to blow your mind.
We wanted a true relaxed fitment with added room in the chest, shoulders and arms. This hoodie is perfect for lounging around the house, having a cleaner look when you go out, or to give you that extra room at the gym when you have a nasty pump!
- Premium fabric
- Rubber heat transfer logo on hoodie pocket
- Seth wears an XL at 5' 6" and Bob wears a Large at 5' 11".
SIZE CHART
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | ACROSS CHEST | BODY LENGTH | SLEEVE LENGTH |
| SM | 20" | 31" | 30" |
| MD | 22" | 31" | 31" |
| LG | 24" | 32" | 32" |
| XL | 26" | 32" | 33" |
| 2XL | 28" | 33" | 34" |
| 3XL | 30" | 33" | 35" |
| 4XL | 32" | 34" | 36" |
Pump Cover Flannel
- Lighter/Thinner flannel for the gym
- Custom cut, sewn, and sized to our specifications
- Pump Cover Branding
- "Relaxed or Normal" Fitment(none of the skinny shit, these are meant to work in)
- Seth wears an XL, Bob wears a Medium
FLANNEL SIZE CHART
For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH |
| XS | 22.25 | 28.75 |
| SM | 23.25 | 29.75 |
| MD | 24.25 | 30.75 |
| LG | 25.25 | 31.75 |
| XL | 26.25 | 32.75 |
| 2XL | 27.25 | 33.75 |
| 3XL | 28.25 | 34.75 |
| 4XL | 29.235 | 35.75 |
Axe Training Shorts
- 76% Nylon/24% Spandex
- Two Zippered Pockets + Shirt/Towel Holder
- Built-In Liner(keep your dick + balls safe and out of the way)
- Cell Phone Pocket
- Seth wears an XL at 5' 6" | 215lbs. , Bob wears a Medium at 5' 11" | 185lbs.
SIZE CHART
| SIZE | Waist(In.) | Length(waist to bottom) | Spandex Liner Inseam(In.) | Outer Shell Inseam(in.) |
| SM | 27-29 | 14.5 | 7 | 5 |
| MD | 30-32 | 15 | 7 | 5 |
| LG | 33-35 | 15.5 | 7 | 5 |
| XL | 36-38 | 16 | 7 | 5 |
| 2XL | 39-41 | 16.5 | 7 | 5 |
| 3XL | 42-44 | 17 | 7 | 5 |
NEW Drop Shoulder Oversized Tee
We designed an ACTUAL Oversized Drop Shoulder Tee. In the past, our Oversized tees essentially were just our regular t-shirts but tagged up two sizes(Large fits like a 2XL). These NEW Drop Shoulder Tees have over sized fitment with larger/longer sleeves, roomy chest/back, and has a normal t-shirt length so it is not awkwardly long.
Drop Shoulder Tee Features:
- 100% Cotton
- Drop Shoulder/Oversized Fitment(shoulder seam falls off the shoulder)
- True Oversized Tee Fitment(length is a normal t-shirt length)
- Longer/Bigger sleeves for mobility
- Reinforced neck collar to stand up in the wash(no bacon necks!)
- Seth wears an XL and Bob wears a Medium
SIZE CHART
For 1/2 Chest width measurement, measure across the chest to the center of each arm pit. Do not wrap around back.
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH |
| SM | 24.2 | 29 |
| MD | 25.2 | 30 |
| LG | 26.2 | 31 |
| XL | 27.2 | 32 |
| 2XL | 28.2 | 33 |
| 3XL | 29.2 | 34 |
NEW WOMEN'S CROP HOODIE
We've been getting a ton of request for crop hoodies! This women's crop hoodie features a new fabric material. Crop fitment with a soft/functional fabric!
- Crop Fitment
- 71% Cotton/29% Poly
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH | SLEEVE LENGTH |
| XS | 17.75" | 15" | 27.75" |
| SM | 18.75" | 15.5" | 28.25" |
| MD | 19.75" | 16" | 28.75" |
| LG | 20.75" | 16.5" | 29.25" |
| XL | 21.75" | 17.75" | 29.75" |
WOMEN'S MESH BACK CROP TANK
Similar to our Women's Muscle Tanks, this new cropped item features a mesh back. New aesthetics with even more breathability!
Details:
- Body Fabric 70% Polyester. 25% Tencel®. 5% Spandex
- Mesh Fabric 75% Nylon 25% Spandex
- Crop Fitment
- Added Mesh Back
- Regular fit.
- Slight crop.
- Anti-chafe seams.
- Lightweight performance blend with Tencel® antimicorbial properties to keep you fresh.
- Mesh back
SIZE CHART - 1/2 Chest width is half chest measurement, across the front pit to pit.
| XS | SM | M | L | XL | |
| 1/2 CHEST WIDTH | 16" | 16.75" | 17.5" | 18.25" | 19" |
| LENGTH | 16" | 16.5" | 17" | 17.5" | 18" |
WOMEN'S V-NECK SPORTS BRA
NEW Women's Performance Wear! We used industry leading fabrics and fitments to bring the first line of performance wear for Women! The Women's V-neck Sports Bra features soft touch/breathable fabric, with a comfortable fitment. Sizing and fabrics were designed around top name brands. HIGH QUALITY meets KEEN AESTHETICS!
Features:
- 75% Nylon. 25% Elastane
- Ultra Stretch
- V-Neck Style
- Removable Pads
- Moisture-wicking properties so sweat doesn't get trapped.
- Light Weight
- Cool Comfort
| XS | SM | M | L | XL | |
| CHEST WIDTH | 27" | 28.5" | 30" | 31.5" | 33" |
WOMEN'S HIGH-NECK SPORTS BRA
NEW Women's Performance Wear! We used industry leading fabrics and fitments to bring the first line of performance wear for Women! The Women's High-Neck Sports Bra features soft touch/breathable fabric, with a comfortable fitment. Sizing and fabrics were designed around top name brands. HIGH QUALITY meets KEEN AESTHETICS!
Features:
- 75% Nylon. 25% Elastane
- Ultra Stretch
- V-Neck Style
- Removable Pads
- Moisture-wicking properties so sweat doesn't get trapped.
- Light Weight
- Cool Comfort
| XS | SM | M | L | XL | |
| CHEST WIDTH | 26.5" | 28" | 29.5" | 31" | 32.5" |
NEW WOMEN'S LEGGINGS
NEW Women's Performance Wear! We used industry leading fabrics and fitments to bring the first line of performance wear for Women! The Women's Leggings feature soft touch/breathable fabric, with a comfortable fitment. Sizing and fabrics were designed around top name brands. HIGH QUALITY meets KEEN AESTHETICS!
Features:
- 75% Nylon. 25% Elastane
- Ultra Stretch
- Moisture-wicking properties so sweat doesn't get trapped.
- Light Weight
- Cool Comfort
SIZE CHART - Waist measurement is half waist, across the front seam to seam.
| XS | SM | M | L | XL | |
| 1/2 WAIST | 11.6" | 12.4" | 13.2" | 14" | 14.8" |
| LENGTH | 34.5" | 35.2" | 36" | 36.8" | 37.6" |
NEW WOMEN'S 2" TRAINING SHORTS
NEW Women's Performance Wear! We used industry leading fabrics and fitments to bring the first line of performance wear for Women! The Women's 2" Training Shorts feature soft touch/breathable fabric, with a comfortable fitment. Sizing and fabrics were designed around top name brands. HIGH QUALITY meets KEEN AESTHETICS!
Features:
- 75% Nylon. 25% Elastane
- Ultra Stretch
- Moisture-wicking properties so sweat doesn't get trapped.
- Light Weight
- Cool Comfort
SIZE CHART - Waist measurement is half waist, across the front seam to seam.
| XS | SM | M | L | XL | |
| 1/2 WAIST | 11.6" | 12.4" | 13.2" | 14" | 14.8" |
| LENGTH | 8.9" | 9.3" | 9.6" | 10" | 10.4" |
| IN-SEAM | 2" | 2" | 2" | 2" | 2" |
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